BUILD INFLUENCE.
BRIDGE PERSPECTIVES.
Build Influence
Across Cultures, Hierarchies and Complexities
Cross-cultural strategist and PCC executive coach helping senior leaders and teams move people, drive outcomes, and navigate change
in the AI era.
Margot Ling | Cross-Cultural Strategist
Principal, TCP Growth | PCC
About
"Hello, I'm Margot Ling. With 25+ years in senior roles at Twitter (X) and Fox/Star TV, I've worked with diverse stakeholders to drive growth across APAC's dynamic markets. Today, I help leaders build cross-cultural Influence - moving people across cultures, hierarchies, and complexity through authentic presence and strategic communication. As an ICF PCC-certified executive coach, I bring a leadership lens that connects strategy with behavior, helping teams build trust, alignment and collaborative success.
My joy comes from seeing leaders achieve collaborative success. I believe leadership is about building trust, connection and win-win results."
Learning starts from the Mindset. Success begins with an Action."
Work with me
Executive
Presence & Communication
Influence begins with how leaders show up. For senior leaders and entrepreneurs building credibility beyond title, this pillar strengthens executive presence, persuasive communication, and authentic gravitas. Through 1:1 PCC-informed coaching and workshops, you learn to connect with clarity, confidence, and emotional intelligence.
Cross-Cultural
Leadership & Collaboration
Influence deepens when leaders can work across cultures and generations. For global teams and international leaders across APAC, this pillar builds Cultural Intelligence (CQ) and team understanding using the Team Management Profile (TMP) to strengthen trust, collaboration, and alignment across diverse perspectives. Through workshops, team facilitation, and advisory support, I help leaders navigate cultural nuances and work more effectively across differences.
Strategic
Influence & Engagement
Influence scales through visibility and trust. For organizations building thought leadership, this pillar turns digital media, personal branding, and executive communication into strategic tools for engaging stakeholders, customers, and the public. Through workshops, seminars, and content advisory, leaders develop a voice that is credible, consistent, and relevant in the AI era.
Ready to build Cross-Cultural Influence?
Trusted by leaders and members from:
What Leaders Say:
My Guiding Principle -
The 4Ps
Passion
Passion
for conversations that can influence people
Purpose
Purpose
to make authentic connections happen
Perserverance
Perseverance
to reinvent at every stage of my career
Positivity
Positivity
to take on challenges with a growth mindset
My Favourite Quote
“Begin with the End in Mind.” - Stephen R. Covey
My Story
People often ask
what drives me as a cross-cultural strategist, media-rooted adviser and creative entrepreneur.
From recording cassette stories as a child in Hong Kong to DJ training and radio work, my fascination with media and storytelling never faded. This competitive spirit led me to Fortune 500 giants – FOX (Star TV), Dolby Laboratories, and Twitter (Greater China content lead). Leading "Voice of China" – Dolby's first TV broadcast partnership in China – remains one of my proudest achievements. I navigated cultural nuances and diverse partners to activate this cultural moment. All while 7 months pregnant!
Over two decades, I helped scale media from linear to digital across APAC, partnering with Silicon Valley (Twitter, the former X), Times Internet, and family media businesses. I founded startups in interactive TV, digital art, and the EATIZEN social media network, which strengthened my entrepreneurial spirit, cross-cultural competencies and strategic thinking.
In 2019, I earned my ICF PCC credential and deepened my work in Cultural intelligence (CQ) and Team Management (TMP). Today, I lead The Cultural Programs (TCP Growth Ltd.), working with a team of international cross-cultural experts and speakers to provide workshops and advisory services for leaders across Greater China and beyond. As a cross-cultural strategist, I help leaders build influence across cultures, hierarchies, and complexity through presence, communication, and trust.
Let's build cross-cultural Influence together!
Academic & Professional Journey
Articles
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